地方民族文化博物馆文创产品设计研究——以贵阳市手上记忆博物馆为例
Research on the Design of Cultural and Creative Products in Local National Culture Museums—Taking Guiyang Memory on Hands Museum as an Example

博物馆利用馆藏资源开发文创产品，在文博行业已成为一种普遍的文化现象。在知识产权背景下，博物馆作为文创产业的核心参与者，充分发挥主观能动性，从馆藏资源中提取重要文化要素研发设计文创产品，在延伸了博物馆的文化宣教功能的同时，还满足了公众的物质与精神文化需求。但地方性的民族文化类博物馆受多方因素限制，其文创产品研发难以复制现有的成功模式，需根据自身情况进一步摸索实践，让文创产品成为代表博物馆形象的新兴文化符号。本文以贵阳市手上记忆博物馆为研究对象，阐述其文创产品研发现状，分析其设计理念和实践经验，为此类博物馆提供一些实践思路。
It has become a common cultural phenomenon for museums to use collection resources to develop cultural and creative products. In the context of intellectual property rights, museums, as the core participants of the cultural and creative industry, give full play to their subjective initiative and extract important cultural elements from the collection resources to develop and design cultural and creative products, which not only extends the cultural education function of museums, but also satisfies the material, spiritual and cultural needs of the public. However, local national culture museums are restricted by many factors, and it is difficult for them to copy the existing successful model in the research and development of cultural and creative products. They need to further explore and practice according to their own conditions, so that cultural and creative products can become emerging cultural symbols representing the image of museums. This paper takes Guiyang Hand Memory Museum as the research object, expounds the research and development status of its cultural and creative products, analyzes its design concept and practical experience, and provides some practical ideas for such museums.