文旅融合视角下呼和浩特市影视旅游高质量发展研究
Research on High Quality Development of Film and Television Tourism in Hohhot from the Perspective of Cultural and Tourism Integration

2009年文旅融合概念的提出，为民族地区旅游产业与影视文化的融合发展指明了未来可行性路径。2018年4月，在党和国家机构改革中，文化和旅游部正式挂牌成立，标志着文旅融合走上新的历史台阶，文旅融合发展也成为新的时代主题。体验经济盛行的当下，游客更注重自我本体感官的享受，追求旅游的全感官刺激。由此，影视文化旅游产业应积极满足游客需求，使游客不再走马观花似地观看，而是浸入式体验，与影视形成交互性。文化赋能、影视IP产品的开发均让民族地区的旅游产业焕发新机。在文旅融合的视野下，沉浸式代替景点式，影视和现实的割裂转变为文旅共享，不仅能打破产业界限，更好地开发和利用旅游资源，挖掘背后的影视文化，更有利于建构影视屏幕–文化–旅游的体验模式，促进影视文化旅游产业的可持续发展。
In 2009, the concept of cultural and tourism integration was put forward, which pointed out the future feasible path for the integration and development of tourism industry and film and television culture in ethnic areas. In April 2018, in the reform of Party and state institutions, the Ministry of Culture and Tourism was officially established, marking the integration of culture and tourism to a new historical level, and the integration and development of culture and tourism has become a new theme of the times. With the prevailing experience economy, tourists pay more attention to the enjoyment of their own senses and pursue the full sensory stimulation of tourism. Therefore, the film and television cultural tourism industry should actively meet the needs of tourists, so that tourists will no longer watch like a casual, but immersed experience, and form interaction with the film and television. The development of cultural empowerment and film and television IP products has refreshed the tourism industry in ethnic areas. Under the vision of cultural and tourism integration, immersion replaces scenic spots, and the separation of film and television from reality is transformed into cultural and tourism sharing, which can not only break industrial boundaries, better develop and utilize tourism resources, dig out the film and television culture behind it, but also help construct an experience mode from film and television screen to culture and tourism, and promote the sustainable development of film and television culture and tourism industry.