休闲度假小区治理共同体的构建逻辑——基于重庆市南川区长青社区文明实践的考察
The Construction Logic of the Governance Community of Leisure Resort Community—Based on the Practice of Civilization in Changqing Community, Nanchuan District, Chongqing

休闲度假小区是近年来在全国各地兴起的新型社区，但当下“重开发、轻治理，重设施、轻服务，重物质文明、轻精神文明”的现象较为普遍，同时休闲度假小区独具的季节性强、流动性高、老年人多、参与性差等特点也给社会治理带来了新挑战。文章深入重庆市南川区长青社区进行实证研究，并分析期间十余家媒体对其的相关报道，探究其走出的一条内生式自治的社会治理共同体建设之路，发现其文明建设是从社区优势、最佳时机、组织建立、个人参与的纵深共推，同时构建在地居民运用分组织建立达成精神文明循环内化、淡季建设向旺季建设过渡、开发商和其他社区等外力助推最终达成精神文明和物质文明重叠统一的模型，从而揭示出居民领袖带头 专家科学谋划 开发物业支持 业主积极参与 新闻媒体助力的构建逻辑。长青文明建设实践揭示出的要注重发掘和发挥居民领袖作用、注重运用专业理论来指导实践、注重明确治理内容以重点突破、注重共情式活动的设计与开展、注重发挥自媒体新媒体作用等五条经验式启示对全国其他休闲度假小区治理共同体建设具有很强的借鉴价值。
The leisure resort community is a new type of community that has arisen all over the country in recent years. However, the phenomenon of “heavy development, light governance, heavy facilities, light services, heavy material civilization, light spiritual civilization” is relatively common. At the same time, the unique characteristics of the leisure resort community, such as strong seasonality, high mobility, many elderly people, and poor participation, also bring new challenges to social governance. This paper conducts an empirical study in Changqing Community, Nanchuan District, Chongqing, and analyzes the related reports of more than 10 media during the period to explore the road of endogenous autonomous social governance community construction, and finds that its civilization construction is based on community advantages, the best opportunity, organization establishment, and individual participation. At the same time, it builds a model in which local residents use sub-organizations to establish and achieve the internalization of spiritual civilization cycle, the transition from off-season construction to peak season construction, and the external forces such as developers and other communities finally achieve the overlap and unification of spiritual civilization and material civilization, thus revealing the construction logic of residents’ leadership experts’ scientific planning property development support owners’ active participation news media help. The practice of the construction of Evergreen civilization reveals five empirical inspirations, such as paying attention to exploring and giving full play to the role of resident leaders, paying attention to using professional theories to guide practice, paying attention to clarifying governance content to make key breakthroughs, paying attention to the design and development of empathic activities, and paying attention to giving full play to the role of new media, which have a strong reference value for the governance community construction of other leisure resort communities across the country.