多模态隐喻视角下成都城市形象构建——以成都大运会宣传片为例
The Construction of Chengdu City Image from the Perspective of Multiple Metaphors—Taking the Chengdu FISU World University Games Propaganda Films as an Example

为加深对城市宣传片中城市形象的理解，本文从认知语言学角度对两部成都大运会宣传片中出现的多模态隐喻进行了分析。本文发现，成都国潮宣传片、MV (Music Video)《千年之约》以隐喻理论为认知框架，运用文字、图像、声音等多种模态构建出新时代下的成都城市形象。本文拟研究宣传片中主要出现的四类隐喻的双域映射关系，以解读多模态隐喻对成都城市形象的构建。
In order to deepen the understanding of the city image of Chengdu in the city propaganda films, this paper analyzes the multimodal metaphors of two Chengdu FISU World University Games publicity films from the perspective of cognitive linguistics. It is found that Chengdu’s Chinese-style video and the MV named A Millennial Invitation take metaphor theory as their cognitive framework, combining text, image, sound and other modes to build the city image of Chengdu in the new era. This paper intends to study the dual-domain mapping relationships of the four main types of metaphors in these two films, so as to interpret the construction of the Chengdu image by multimodal metaphor theory.