主体需求视角下双一流高校语言景观现状调研——以华北电力大学为例
Research on the Current Situation of Linguistic Landscape of Double First-Class Universities from the Perspective of Subjective Needs—Taking North China Electric Power University as an Example

本文以华北电力大学不同校区为例，从主体需求视角探讨了“双一流”背景下行业特色类高校语言景观的现状。研究发现，华电各校区语言景观在定期维护和改善不足等方面存在问题。为给改进工作提供数据支撑和参考借鉴，同时挖掘校园文化内核，潜移默化影响学生对校园文化的认同，我们提出策略建议，探索高校语言景观建设的健康发展。其中包括创新制作方式，增强趣味艺术性；增强交流互动，形成良性循环；体现宏观布局和理念传承，助力“双一流”建设等。优化路径和经验可推广至其他高校，实现双一流校园语言景观的改善。
Taking different campuses of North China Electric Power University (NCEPU) as an example, this paper explores the current situation of linguistic landscapes of industry-specific colleges and universities under the background of “double first-class” from the perspective of the subject’s needs. It is found that the language landscapes of the different campuses of NCEPU are problematic in terms of regular maintenance and insufficient improvement. In order to provide data support and reference for the improvement work, and at the same time to explore the core of campus culture and influence the students’ recognition of the campus culture, we put forward strategic suggestions to explore the healthy development of language landscape construction in universities. We propose strategies to explore the healthy development of language landscape construction in colleges and universities, including innovative production methods to enhance fun and artistry, enhanced communication and interaction to form a virtuous cycle, and embodied macroscopic layout and conceptual inheritance to help the construction of “double first-class”. The optimization path and experience can be extended to other universities to improve the linguistic landscape of double first-class campuses.