“网红”热潮对大学生价值观的影响及对策分析
Impact of the “Netflix” Boom on College Students’ Values and Countermeasures Analysis

“网红”热潮的发展以及他们的消费行为对大学生价值观产生的影响，使得大学生群体价值观有了较大的转变，与此同时也导致了部分大学生出现了错误的价值观。因此，研究“网红”热潮对大学生价值观的影响至关重要。本文通过调查“网红”热潮对大学生价值观影响的现状，经过分析以及结合相关事例，阐明在“网红”热潮下对于大学生价值观的积极和消极影响，并从社会、学校、个人三方面提出对策和建议，克服“网红”热潮的负面影响，为大学生营造一种积极的“网红”热潮氛围，进而充分发挥对大学生正确的主流价值观的引导作用。
The development of “Netflix” and the influence of their consumption behaviour on college students’ values have led to a big change in the values of college students, and at the same time, it has also led to the emergence of wrong values in some college students. Therefore, it is important to study the impact of the “Netflix” boom on college students’ values. This paper investigates the current situation of the influence of “Netflix” on college students’ values, analyzes it and combines it with relevant examples to clarify the positive and negative influences on college students’ values under the “Netflix” craze, and puts forward countermeasures from the three aspects of the society, the school, and the individual to overcome the influence of “Netflix”. It also puts forward countermeasures and suggestions from the social, school and personal perspectives to overcome the negative impacts of the “Netflix” craze, to create a positive atmosphere of the “Netflix” craze for college students, and to give full play to the role of guiding college students to the correct mainstream values.