商品房销售合同广告引发的房屋买卖合同纠纷研究
Research on the Dispute of Housing Sales Contract Caused by Commercial Housing Sales Contract Advertisement

为了促进销售，一些房企会在房地产销售广告宣传中夸大楼盘的优势和卖点，甚至可能出现虚假宣传的事实，随之而来的是在司法实践中，存在广告宣传性质认定、购房者损失难以证明等问题。本文选取部分实践中存在的争议案件，归纳出了如下争议焦点：房企在销售过程中的允诺和样板房等属于要约还是要约邀请；购房者的违约损失的计算问题；双方补充协议中排除商品房销售广告要约性质的条款是否有效。本文将围绕这些争议焦点，结合相关法学理论和规定进行评析并提出相关建议。为加强对虚假商品房销售广告的规制力度，保护购房者的合法权益，本文建议，制定商品房销售广告的禁止性规定、制定商品房销售合同欺诈行为的惩罚性赔偿规定、减轻商品房买受人的举证责任。
In order to promote sales, some real estate enterprises will exaggerate the advantages and selling points of real estate sales advertising, and even the fact that there may be false publicity, followed by the judicial practice, there are problems such as the identification of the nature of advertising, and the loss of buyers is difficult to prove. This paper selects some controversial cases existing in practice and summarizes the following dispute focuses: whether the promise and model houses in the sales process of real estate enterprises belong to the offer or the offer invitation; The calculation of the buyer’s default loss; Whether the provisions in the supplementary agreement excluding the nature of commercial housing sales advertisement offer are valid. This paper will focus on these controversies, combined with relevant legal theories and regulations to evaluate and make relevant suggestions. In order to strengthen the regulation of false commercial housing sales advertisements and protect the legitimate rights and interests of buyers, this paper suggests formulating prohibitive provisions for commercial housing sales advertisements, formulating punitive compensation provisions for fraudulent acts of commercial housing sales contracts, and reducing the burden of proof of commercial housing buyers.