多模态健康科普海报的研究综述
A Review Study of Multimodal Health Popularization Posters

本文系统回顾了多模态健康科普海报的研究现状，旨在揭示其在提升公众健康素养和行为改变中的作用。本文首先界定了海报的定义，区分了商业与公益海报，并强调了公益海报在健康科普中的教育意义。随后，本文从海报的设计、传播以及意义建构三个方面探讨了海报的相关研究。本文还从研究对象、研究理论以及研究对象三个部分探讨了健康科普海报的相关研究。研究发现，尽管健康科普海报研究取得了进展，但仍存在不足之处。最后，本文对多模态健康科普海报的研究提出了未来研究的建议，以期提高健康科普海报的传播效果，进一步提升公众健康素养。
This paper systematically reviews the current state of research on multimodal health populariza-tion posters, aiming to reveal their role in enhancing public health literacy and promoting behav-ioral change. The paper first defines the concept of posters, distinguishing between commercial and public welfare posters, and emphasizes the educational significance of public welfare posters in health popularization. Subsequently, the paper explores related research from three aspects: post-er design, dissemination, and meaning construction. It also discusses research on health populari-zation posters in terms of research objects, theoretical frameworks, and dissemination strategies. The study finds that while progress has been made in the research of health popularization posters, there are still areas for improvement. Finally, the paper proposes suggestions for future research on multimodal health popularization posters, with the aim of improving their dissemination effective-ness and further enhancing public health literacy.