跨文化视域下纪录片《出发吧！去中国》的中国形象塑造及文化意义构建
The Chinese Image Building and Cultural Significance Construction of the Documentary “Let’s Go to China” from the Cross-Cultural Perspective

在当今世界，全球化深入发展，面向国际传播优秀文化、塑造国家形象成为一个重要议题。本文以《出发吧！去中国》为研究对象，探究跨文化视域下中国纪录片对中国形象的塑造和文化意义的构建，探讨如何通过推动纪录片高质量发展助力我国国际传播能力建设，提升中国对外话语权。研究发现，纪录片《出发吧！去中国》通过其独特的叙事策略、丰富的视觉语言以及国际化的表达方式，塑造出历史悠久的文明古国、开放包容的东方大国、以人为本的感性集体等更具多元化和包容性的新时代中国形象；此外，该纪录片通过把握受众心理，改进传播策略等方式展示中国文化的优秀成果以及中国人民的精神面貌，对我国综合国力和对外话语权的提升具有重要意义。
In today’s world, with the deepening development of globalization, international dissemination of excellent culture and shaping national image have become an important issue. This paper takes “Let’s Go to China” as the research object, explores the shaping of China’s image and the construction of cultural significance of Chinese documentaries from a cross-cultural perspective, and discusses how to promote the high-quality development of documentaries to help China’s international com-munication capacity construction and enhance China’s right to speak in the world. Through its unique narrative strategy, rich visual language and international expression, the documentary “Let’s Go to China” creates a more diversified and inclusive image of China in the new era, such as an ancient civilization with a long history, an open and inclusive Oriental power, and a people-oriented perceptual collective. In addition, the documentary shows the excellent achievements of Chinese culture and the spiritual outlook of the Chinese people by grasping the psychology of the audience and improving the communication strategy, which is of great significance to the improvement of China’s comprehensive national strength and the right to speak in foreign countries.