多模态话语框架下中国优秀传统文化外宣研究
Research on Outreach of Chinese Excellent Traditional Culture under Multimodal Discourse Framework

随着中国综合国力增强，国际地位提高，实现中国优秀传统文化对外宣传已经成为中国提升文化软实力的重要途径之一。青年是中日文化交流的新生力量，同时也成为了未来中国优秀传统文化对外传播的主力军。本文对中国优秀传统文化对外传播的现状做出阐述，从而说明多模态话语框架对于文化外宣的可行性。并针对日本青少年对中国优秀传统文化的认知程度进行调查分析，从而揭示当前文化外宣存在的问题，并且提出在多模态话语框架下针对这些问题的解决途径，即引入多种模态丰富话语框架；选择更加喜爱的传播渠道和多感官增强沉浸感。
As China’s comprehensive national power increases and its international status improves, realizing the publicity of China’s excellent traditional culture to the outside world has become one of the im-portant ways for China to enhance its cultural soft power. Young people are the new force of Si-no-Japanese cultural exchanges, and at the same time, they have become the main force of the fu-ture foreign dissemination of Chinese excellent traditional culture. In this paper, the current situa-tion of the external communication of Chinese excellent traditional culture is elaborated to illus-trate the feasibility of the multimodal discourse framework for cultural outreach. It also investi-gates and analyzes the awareness level of Japanese teenagers towards Chinese excellent traditional culture, which reveals the existing problems of cultural outreach and proposes solutions to these problems under the multimodal discourse framework. In other words, it’s to introduce multiple modes to enrich the discourse framework, to choose more favorite communication channels and to enhance the sense of immersion by multisensory senses.