新媒体时代大学生思想政治教育话语创新探析
Analysis of Discourse Innovation of Ideological and Political Education of College Students in New Media Era

新媒体时代的到来，深刻地改变了社会生活方式和大学生的思维方式，新媒体影响或改变着大学生的思想。受新媒体所表现出的传播信息海量化、传播主体平民化、传播即时交互化特点的影响，对大学生思想政治教育话语带来一定挑战。基于此，本文通过阐述新媒体时代背景下大学生思想政治教育话语创新的重要意义，明确大学生思想政治教育话语创新表达对高校思想政治教育实效性的重要作用，进一步分析新媒体时代大学生思想政治教育话语创新存在的问题及其成因，探讨新媒体时代大学生思想政治教育话语的优化对策，以期更好地推动在新媒体时代大学生思想政治教育话语创新的正向作用。
The coming of new media era has changed the social life style and the thinking mode of college students profoundly. Under the influence of mass communication information, mass communication and real-time communication, the discourse of ideological and political education of college students has been challenged. Based on this, this paper expounds the significance of the discourse innovation of college students’ ideological and political education in the new media era, this paper clarifies the important role of innovative expression of college students’ ideological and political education discourse in the actual effect of college ideological and political education, and further analyzes the problems and causes of the innovation of college students’ ide-ological and political education discourse in the new media era, this paper probes into the optimized countermeasures of the discourse of college students’ ideological and political education in the new media era, in order to promote the positive effect of the discourse innovation of college students’ ideological and political education in the new media era.