国产腮红色号名称的语言学探析
A Linguistic Analysis of the Names of Domestic Blush Brands

腮红是化妆品中的一种，用于增添脸颊的红润色彩。文章对25个粉丝数量在50万以上的国产品牌淘宝店铺中的腮红色号名称进行分析，总结国产腮红色号名称音节数多为四音节，腮红色号名称所用的词汇种类丰富，多为植物和水果；从结构特征来看，有9类语义结构和3类句法结构。腮红色号命名是传播中国文化的方式之一，国产腮红色号名称正逐渐向着这个方向前进。
Blush is a type of cosmetics used to add a rosy color to the cheeks. The article analyzes the blush brand names in 25 domestic brand Taobao stores with more than 500,000 fans. It concludes that the number of syllables in domestic blush brand names is mostly four syllables. The vocabulary used in blush brand names is rich in variety, and most of them are plants and fruits; from the per-spective of structural characteristics, there are 9 types of semantic structures and 3 types of syntac-tic structures. Blush color naming is one of the ways to spread Chinese culture, and domestic blush color names are gradually moving in this direction.