符号学视域下的仰韶彩陶文创产品设计研究
Research on the Design of Yangshao Colorful Ceramic Cultural and Creative Products from the Perspective of Semiotics

仰韶彩陶文化是在特殊的历史条件下形成的，承载着独特的文化涵义和艺术价值。通过探索仰韶彩陶文化在当代文创产品设计中的应用，传承与发展仰韶彩陶文化中所蕴含的文化特征与美学思想。本文基于符号学理论研究，从学习“符义”、“符构”、“符用”三个维度出发，对仰韶彩陶中的元素符号进行解读、提取和转译，探析了仰韶彩陶与文创设计的融合创新途径，提出了仰韶彩陶的文创产品设计策略，并进行了设计实践探索方法的可行性，研究成果可为仰韶文化元素及我国传统陶器应用到文创设计中提供更多的思路与启发。
Yangshao painted pottery was formed under special historical conditions, carrying unique cul-tural connotations and artistic values. By exploring the application of Yangshao painted pottery culture in contemporary cultural and creative product design, we aim to inherit and develop the cultural characteristics and aesthetic ideas contained in Yangshao painted pottery culture. Based on semiotic theory research, starting from the three dimensions of learning “symbol meaning”, “symbol construction”, and “symbol use”, this paper interprets, extracts, and translates the element symbols in Yangshao colored pottery, explores the innovative ways of integrating Yang-shao colored pottery with cultural and creative design, proposes the design strategy of Yang-shao colored pottery’s cultural and creative products, and explores the feasibility of design practice and exploration methods. The research results can provide more ideas and inspiration for the application of Yangshao cultural elements and traditional Chinese pottery in cultural and creative design.