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Design  2024 

性别平等视角下对维密天使秀的设计分析
An Analysis of the Design of Victoria’s Secret Fashion Show from the Perspective of Gender Equality

DOI: 10.12677/Design.2024.91161, PP. 1330-1339

Keywords: 性别平等主义,身体消费,维秘天使秀,设计批评
Gender Egalitarianism
, Body Consumption, Victoria’s Secret Fashion Show, Design Critique

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Abstract:

维多利亚的秘密(Victoria’s Secret)作为知名内衣品牌,其天使秀备受关注。然而,以性别平等主义视角看天使秀的设计存在很大的可批评空间。维密天使秀过度强调了塑造美的标准,而忽视身体多样性。舞台和表演更偏向于男性审美支配,将女性定位为凝视对象。服饰设计过度强调性感和暴露,物化女性身体。基于此,本文倡导时尚产业应重新审视设计范式,让世界对女性抱有更加多元的审美。
Victoria’s Secret, as a well-known lingerie brand, has received a lot of attention for its fashion presentation show. However, the design of Victoria’s Secret Fashion Show from a gender perspective has a lot of room for criticism. Victoria’s Secret Fashion Show overemphasizes the standard of shaping beauty while ignoring body diversity. The staging and performances are more oriented towards male aesthetic dominance, positioning women as objects of gaze. Costume design overemphasizes sexiness and exposure, objectifying the female body. Based on this, this paper advocates that the fashion industry should revisit the design paradigm so that the world can embrace a more diverse aesthetic for women.

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