从众视角下网络舆情对大学生发表网络言论的影响机制研究
Study on the Mechanism of the Influence of Online Public Opinion on College Students’ Expression of Online Speech from the Conformity Perspective

背景：随着互联网和社交媒体的普及，大学生已经进入了一个数字化时代，其中网络言论成为他们表达观点、交流思想以及获取信息的主要途径。然而，这个数字时代也伴随着网络舆情的崛起，它对大学生的网络言论行为产生了深刻影响。方法：对15名在校大学生进行半结构式访谈，获取文本材料。运用扎根理论方法对访谈数据先后进行开放性编码、主轴性编码和选择性编码，在此基础上构建从众视角下网络舆情对大学生发表网络言论的影响机制的模型。结果：研究结果显示，网络舆情事件对大学生网络言论产生了明显影响。在面对社交媒体上的热点话题或争议事件时，大学生往往表现出从众行为的趋势，倾向于采取与主流观点一致的言论立场，以获得社交认同感或避免潜在的争议。结论：从众视角下网络舆情对大学生的网络言论受到个人因素、数字素养、舆情特点、网络环境以及家庭环境等多种因素的影响。该研究旨在深入研究这些影响因素，揭示网络舆情对大学生网络言论的影响机制，并为引导大学生树立正确的价值观提供指导。同时，研究结果可为高校建立网络舆情引导机制提供重要依据。
Background: With the widespread adoption of the internet and social media, college students have entered a digital era where online expression has become their primary means of sharing opinions, exchanging ideas, and accessing information. However, this digital age also brings forth the rise of online public opinion, profoundly influencing the online speech behavior of college students. Methods: Semi-structured interviews were conducted with 15 college students, generating textual materials. The grounded theory approach was employed for open coding, axial coding, and selective coding of interview data. Based on this analysis, a model was constructed to examine the influence mechanism of online public opinion on college students’ expression of online speech from the conformity perspective. Results: Findings indicate that online public opinion events significantly impact college students’ online speech. Faced with hot topics or controversial events on social media, students tend to exhibit conforming behavior, aligning their discourse with mainstream viewpoints to gain social acceptance or avoid potential disputes. Conclusion: The influence of online public opinion on college students’ online speech from the conformity perspective is shaped by various factors, including individual traits, digital literacy, characteristics of public opinion, online environment, and family background. This study delves into these influencing factors, revealing the impact mechanism of online public opinion on college students’ online speech. It aims to guide college students in cultivating proper values and serves as a crucial foundation for the development of mechanisms to steer online public opinion in higher education institutions.