基于多模态修辞结构理论对网宣片《PRC》国家形象构建的分析
An Analysis of the National Image Construction of the Online Propaganda Film PRC Based on the Theory of Multimodal Rhetoric Structure

国家形象构建对于国家发展至关重要，本文基于修辞结构理论对多模态语篇网宣片《PRC》的修辞关系和组织结构进行分析，发现网宣片《PRC》主要通过环境关系与背景关系为国家形象构建奠定基础，通过并列关系与多核心结构彰显中国兼善并重理念，通过因果关系与证据关系增强说服力，从而实现构建良好国家形象的交际目的。
The construction of national image is crucial to national development. Based on the theory of rhe-torical structure, this paper analyzes the rhetorical relationship and organizational structure of the multimodal discourse “PRC”, and finds that the online propaganda “PRC” mainly lays the foundation for the construction of national image through environmental relations and background relations, and demonstrates the concept of China through the parallel relations and multi-core structure; through the causal relationship and evidence relationship to enhance persuasiveness, so as to achieve the communicative purpose of building a good national image.