无锡纸马中四大天王形象在文创产品设计中的应用研究
Research on the Application of the Four Heavenly Kings Image in the Design of Cultural and Creative Products in Wuxi Paper Horse

本文旨在为非遗文化无锡纸马在现代的传承寻找新方向，通过阅读相关文献资料，深入探究无锡纸马文化，分析无锡纸马文化传承现状及其应对方法，以四大天王视觉形象为例，提取纸马形色意并与现代审美相结合，设计出一系列无锡纸马文创产品，更好地传承和发扬无锡纸马文化，也为其他文创产品的设计提供新思路，更好地促进民间传统艺术的发展。
The purpose of this paper is to find a new direction for the modern inheritance of the intangible cultural heritage of Wuxi paper horse. By reading relevant literature, the paper horse culture of Wuxi is deeply explored, and the current status of the inheritance of Wuxi paper horse culture and its countermeasures are analyzed. By taking the visual image of the four heavenly Kings as an example, the paper horse shape and color are extracted and combined with modern aesthetics to design a series of Wuxi paper horse creative products. Better inherit and carry forward the Wuxi paper horse culture, but also provide new ideas for the design of other cultural and creative products, and better promote the development of traditional folk art.