基于情感化设计的博物馆文创产品设计研究——以“考古盲盒”为例
Research on the Design of Museum Cultural and Creative Products Based on Emotional Design—A Case Study of “Archaeological Blind Box”

近年来，随着我国文化自信的日益提升和传统文化热潮回归，博物馆文创产品逐渐成为博物馆对外宣传的重要一环，同时也肩负着向人民群众传播优秀传统文化的使命。如何成功将无形的文化以有形的产品的形式传递给用户，需要设计师深入理解馆藏文化，了解掌握用户的情感需求，从而创造出触达用户心灵的文创产品。本文结合情感化设计理念，通过分析河南博物院“考古盲盒”设计实例，探究文创产品的情感化设计新思路，从而助力文创产业发展。
In recent years, with the increasing self-confidence of Chinese culture and the return of traditional culture, museum cultural and creative products have gradually become an important part of the external publicity of museums, and also shoulder the mission of spreading excellent traditional culture to the people. How to successfully transfer intangible culture to users in the form of tangible products requires designers to deeply understand the collection culture and grasp the emotional needs of users, so as to create cultural and creative products that touch the hearts of users. Based on the concept of emotional design, this paper explores new ideas for emotional design of cultural and creative products by analyzing the design example of “archaeological blind box” in Henan Museum, so as to help the development of cultural and creative industry.