网络流行语“特种兵式旅游”的意义构建与社会心理分析
Meaning Construction and Psycho-Social Analysis of Internet Buzzword “Military-Style Travel”

“特种兵式旅游”是2023年出现并爆火的网络流行语，其核心要义是“用尽可能少的成本享受尽可能多的旅游资源”。本文从认知语言学和社会心理学跨学科视角探讨“特种兵式旅游”的动态意义构建及其传播流行所反映的社会心理。研究发现，“特种兵式旅游”的意义构建是认知主体通过建立相应的心理空间并产生跨空间映射，使语言组成部分的概念表达经过整合产生新创意义的结果；“特种兵式旅游”的传播流行符合语言发展的经济原则，受到大众求简、求异、和从众等社会心理的影响。
“Military-style travel” is a new internet buzzword in 2023, which means to spend as little much money and time as possible to travel as many places as we can. From the prospective of cognitive linguistics and social psychology, this paper discusses the dynamic meaning construction of “mili-tary-style travel” and the social psychology reflected by its spread and popularity. The research found that the meaning construction of “military-style travel” is the result of the creation of corre-sponding mental spaces, cross-space mapping, and the selective integration or blending of concep-tual elements. The prevalence of “military-style travel” conforms to the economy principle of lan-guage, and is influenced by the social psychology of the masses, which is based on avoidance of com-plexity, psychological difference and conformity.