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相似吸引效应理论研究述评
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Abstract:
相似吸引效应提出近60年，在态度、人格、爱好等领域得到了广泛的验证，而理论研究者围绕相似性为什么能够带来吸引力这一核心问题，形成了以强化–情绪模型为代表的强化观和以信息整合模型为代表的认知观。本文首先回顾了相似吸引的研究范式以及最广泛研究的相似性类型，随后对强化观与认知观的代表理论进行述评与对比，最后，我们讨论了建构一个更全面和更精细的相似吸引效应的理论模型应该把握的理论要点以及需要解决的问题，力图为相似吸引效应的理论研究者提供一定的启示与参考。
It has been nearly 60 years since the similarity-attraction effect was proposed, and it has been widely verified in the fields of attitude, personality, hobbies, etc. Theoretical researchers have formed a reinforcement view represented by the reinforcement-emotion model and a cognitive view represented by the information integration model around the core issue of why similarity can bring attraction. This paper first reviews the research paradigm of similarity-attraction and the most widely studied similarity types, and then reviews and compares the representative theories of reinforcement view and cognitive view. Finally, we discuss the theoretical points to be grasped and the problems to be solved in constructing a more comprehensive and detailed theoretical model of similarity-attraction effect. This paper tries to provide some inspiration and reference for the theo-retical researchers of similar attraction effect.
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