越窑青瓷纹样在文创产品中的创新
Innovation of Yue Kiln Celadon Patterns in Cultural and Creative Products

越窑青瓷是中国传统文化中重要的组成部分，具有丰富的文化内涵，给现代设计提供了素材的源泉和设计的灵感。近年来，在乡村振兴背景下，越窑青瓷传承与发展迎来了全新契机，政府不断推进越窑青瓷复兴及传承，文创产业的发展也在为乡村振兴赋能，在一定程度上起到了弘扬优秀乡村文化、增强地域产业实力等作用。然而，当前越窑青瓷文创产业现状不容乐观，存在仿古多、创新少、市场竞争力不强等问题。笔者对越窑青瓷的纹样符号进行提取、再设计，将地域文化与文创产品相结合，诠释越窑青瓷纹样的文化内涵，探讨越窑青瓷在文创产品设计中的创新设计途径和可持续发展策略。通过对青瓷纹样进行创新，青瓷纹样在文创产品中的设计与开发，拓宽了越窑青瓷传播的渠道，为越窑青瓷的创新提供新的思路方向。
Yue kiln celadon is an important component of traditional Chinese culture, with rich cultural connotations, providing a source of materials and inspiration for modern design. In recent years, under the background of rural revitalization, the inheritance and development of Yue kiln celadon have ushered in a new opportunity. The government has continuously promoted the revival and inheritance of Yue kiln celadon, and the development of cultural and creative industries has also empowered rural revitalization, playing a role in promoting excellent rural culture and enhancing regional industrial strength to a certain extent. However, the current situation of the Yue kiln celadon cultural and creative industry is not optimistic, with problems such as more an-tique imitations, less innovation, and weak market competitiveness. The author extracts and redesigns the pattern symbols of Yue kiln celadon, combining regional culture with cultural and creative products, interpreting the cultural connotations of Yue kiln celadon patterns, and exploring innovative design approaches and sustainable development strategies for Yue kiln cela-don in cultural and creative product design. By innovating the patterns of celadon, the design and development of celadon patterns in cultural and creative products have expanded the channels for the dissemination of Yue kiln celadon, providing new ideas and directions for the innovation of Yue kiln celadon.