社会认知理论视域下的数字拜物教探析
An Analysis of Digital Fetishism from the Perspective of Social Cognitive Theory

数字拜物教是马克思的拜物教理论在数字时代具体分析的结果，是对当前“数字崇拜”现象的高度抽象总结。这一拜物教具有强大的抽象统治力，正在改变个人心理状态并重新塑造整个的社会心态。社会认知理论强调了社会、个人和行为的高度稳定和统一，是分析社会现象的重要工具。因此，从社会认知理论的三元交互决定论、观察学习理论和自我效能理论三个角度来分析数字拜物教现象的生成，不仅能更全面地认识这一社会心理现象，也能更深入地分析其产生的负面影响，进而得到有效的应对方法。
Digital fetishism is the result of the concrete analysis of Marx’s fetishism theory in the digital age, and it is a highly abstract summary of the current phenomenon of “digital worship”. This fetishism, with its powerful abstract dominance, is changing individual psychological states and reshaping en-tire social mindsets. Social cognitive theory emphasizes the high stability and unity of society, indi-vidual and behavior, and is an important tool to analyze social phenomena. Therefore, to analyze the formation of digital fetishism from three perspectives of social cognitive theory, namely, tripar-tite interaction determinism, observational learning theory and self-efficacy theory, we can not only understand this social psychological phenomenon more comprehensively, but also analyze its nega-tive impact more deeply, and then find effective coping methods.