在津高校毕业生留津意愿研究
A Study on the Intention of Graduates of Higher Education Institutions in Tianjin to Reside in Tianjin

人才是城市可持续发展的内生动力。天津市近几年来面临人口净流出的态势，而提高在津高校毕业生留津比例，让高质量人口“流量”变“留量”是重要突破口之一。本文通过问卷调查数据及SPSS软件进行统计分析，研究发现就业市场类、生活环境类、社会关系类以及政策环境类因素均对毕业生留津具有显著性影响，其中就业市场类因素影响程度总体最高；房价水平和家庭距离两个细分因素对留津意愿具有负向影响。最后本文提出对策建议，为提高高校毕业生留津率提供决策参考。
Talent is the endogenous driving force for sustainable development of a city. Tianjin has been facing a net population outflow in recent years. Increasing the proportion of graduates of higher education institutions in Tianjin to reside in Tianjin, so that high-quality population “flow” into “retention” is one of the important breakthroughs. Through the questionnaire survey and statis-tical analysis by SPSS software, this paper finds that the factors of job market, living environment, social relationship and policy environment have significant influence on the graduates’ staying in Tianjin, among which the factors of job market have the highest degree of influence in general. The two sub-factors of house price level and family distance have a negative impact on the willingness to stay in Tianjin. Finally, this paper proposes countermeasures to improve the retention rate of college graduates in Tianjin.