基于SWOT分析新能源汽车发展战略——以上汽集团为例
Based on SWOT Analysis of New Energy Vehicle Development Strategy—Taking SAIC as an Example

随着“碳中和、碳达峰”战略目标的提出，全球各国积极响应节能环保的口号。同时，新冠疫情、中美贸易摩擦和俄乌战争等一系列事件导致全球油价上升。人们对于新能源汽车的需求增加。2022年，中国新能源汽车的销量暴增。本文以上汽集团为研究对象，阐述上汽集团新能源汽车市场的发展现状，采用SWOT模型分析新能源市场的优势、劣势、机会和威胁，并提出相应的市场发展战略。旨在提高上汽集团新能源汽车业务的发展，并为国内新能源汽车行业提供可依据的参考。
With the proposed strategic goal of “carbon neutrality, carbon peak”, countries around the world actively respond to the slogan of energy conservation and environmental protection. At the same time, a series of events such as the COVID-19 pandemic, Sino-US trade friction and the Russia-Ukraine war have led to a rise in global oil prices. People’s demand for new energy vehicles is increasing. In 2022, China’s sales of new energy vehicles surged. This paper takes SAIC as the research object, expounds the development status of SAIC’s new energy vehicle market, adopts SWOT model to analyze the advantages, disadvantages, opportunities and threats of the new energy market, and puts forward corresponding market development strategies. It aims to improve the development of SAIC’s new energy vehicle business and provide a reference for the domestic new energy vehicle industry.