电商平台消费冲突调查
Investigation of Consumption Conflicts on E-Commerce Platforms

本报告旨在调查电商平台中的消费冲突现象，并提出解决方案以改善消费者体验。通过对消费者投诉数据和相关研究文献的分析，我们发现电商平台上的消费冲突主要涉及商品质量问题、售后服务不到位和虚假宣传等方面。为了改善消费者满意度和促进电商平台的良性发展，我们建议电商平台加强商品质量监管、提升售后服务水平，并加强对商家虚假宣传的打击。
This report aims to investigate the phenomenon of consumption conflicts in e-commerce platforms and propose solutions to improve consumer experience. Through the analysis of consumer com-plaint data and related research literature, we found that consumption conflicts on e-commerce platforms mainly involve commodity quality problems, inadequate after-sales service and false publicity. In order to improve consumer satisfaction and promote the healthy development of e-commerce platforms, we suggest that e-commerce platforms strengthen commodity quality su-pervision, improve after-sales service levels, and strengthen the fight against false propaganda by merchants.