消费主义思潮下大学生消费心理研究
Research on the Consumer Psychology of College Students under the Trend of Consumerism

中国特色社会主义进入了新时代，人们的生活水平得到了极大的提高，但是在全球化进程中，西方的各种思想也在不断地涌入，对人们的精神文化生活带来了巨大的冲击，其中，大学生作为一种特殊的群体，很容易被外来思想蒙蔽和欺骗。消费主义思潮作为一种外来的思想潮流对当代大学生的消费心理产生了一种潜移默化的影响。文章主要包括对消费主义思潮的概述与消费主义思潮对大学生消费心理的负面影响及其引导对策等几个方面的论述，帮助当代大学生认识到消费思潮的实质，建立起一种科学的消费观念。
Socialism with Chinese characteristics has entered a new era, and people’s living standards have been greatly improved. However, in the process of globalization, various Western ideas are constantly pouring in, which has had a great impact on people’s spiritual and cultural life. Among them, college students, as a special group, are easy to be deceived and deceived by foreign ideas. As an external ideological trend, consumerism exerts a subtle influence on the consumption psychology of contemporary college students. Through the overview of consumerism trend of thought and the discussion of the negative impact of consumerism trend of thought on the consumption psychology of college students and its guiding countermeasures, this paper helps contemporary college students realize the essence of the consumption trend of thought and establish a scientific consumption concept.