基于生态伦理观的农产品包装设计——以邹区镇水果农产品牌为例
Packaging Design of Agricultural Products Based on the View of Ecological Ethics—Taking Fruit Agricultural Products Brand in Zou District Town as an Example

目的：在生态文明建设的背景和中国传统的生态伦理观理论指导下，研究农产品牌包装设计中生态伦理观的应用策略。方法：以邹区镇农产品牌包装为研究对象，以中国传统的生态伦理观为理论依据，通过文献研究法和实地调研法，分别从农产品包装的材料、造型、装潢设计等方面去进行策略探讨与分析。同时对国内外生态产品包装优秀案例进行分析，得出具体的设计策略。以此为依据进行邹区镇农产品牌包装设计研究与实践。结果：得出生态伦理观应用在农产品牌包装设计中的策略。结论：生态伦理观对于农产品品牌生态建设的必要性，为未来的农产品牌包装设计提供理论指导和方向建设。
Objective: Under the background of ecological civilization construction and the theoretical guidance of Chinese traditional ecological ethical outlook, to study the application strategy of ecological ethical outlook in the packaging design of agricultural products cards. Methods: Taking the packaging of agricultural products in Zou District Town as the research object and the traditional Chinese ecological ethical outlook as the theoretical basis, the strategy is explored and analyzed through the literature research method and the field research method, respectively, from the material, modeling and decorative design of agricultural products packaging. At the same time, the excellent cases of ecological product packaging at home and abroad are analyzed, and specific design strategies are obtained. Based on this, we carry out the research and practice of packaging design of agricultural products in Zou District Town. Result: The strategy of apply-ing eco-ethics in the packaging design of agricultural products. Conclusion: The necessity of eco-ethics for the ecological construction of agricultural products brand provides theoretical guidance and direction construction for the future of agricultural products brand packaging design.