“玩个毛线”品牌形象设计及衍生
Design and Derivation of the Brand Image of “Play with Wool”

本课题手工品牌形象设计，表现出以“年轻趣味”为基调的品牌设计，对品牌进行流行的标志、包装、海报设计和一系列的产品设计进行品牌加深。结合全新的表现形式出发，以趣味性的简单形式进行视觉呈现，引起讨论，并呼吁人们对于手工艺品牌的重视。在设计过程中，对手工制作的品牌形象设计进行了调查，分析，综合数据运用的能力，搜集了完整的文件资料，对数据进行了严谨、科学的分析。设计方案和技术条件的论证要充分合理，设计过程要体现分析和解决问题的能力。课题目的是打造原创毛线手工品牌“玩个毛线”的品牌形象设计，促进品牌的市场营销力，突出产品的特点，更好地让消费者接受这个品牌，让它更好地融入人们的生活，带给人们精神享受。顺应时代的发展与人们对于物质文化的需求，使品牌在同类品牌中脱颖而出，增加品牌竞争力，不断促进品牌日后的发展。整个设计过程都从品牌定位出发进行创作，画风选定、草图设计、定稿修改、成图以及最后的效果展示，打造一个年轻又有活力的手工创作品牌。
This project presents a handmade brand image design with a “youthful and fun” tone, deepening the brand through popular logo, packaging, poster design, and a series of product designs. Combined with the new forms of expression, visual presentation in an interesting and simple form, causing discussion, and calling on people to pay attention to handicraft brands. During the design process, a survey and analysis were conducted on the handmade brand image design, and the ability to apply comprehensive data was analyzed. Complete documentation was collected, and the data was rigorously and scientifically analyzed. The design scheme and technical conditions should be fully and reasonably demonstrated, and the design process should reflect the ability to analyze and solve problems. The purpose of the project is to create the brand image design of the original handmade yarn brand “Play with Wool”, promote the brand’s marketing power, highlight the characteristics of the product, better make consumers accept this brand, let it better integrate into people’s lives, and bring spiritual enjoyment to people. Comply with the development of the times and people's demand for material culture, so that the brand stands out in the same kind of brands, increase brand competitiveness, and constantly promote the development of the brand in the future. The entire design process starts from brand positioning, including selecting art style, sketching design, finalizing and modifying, creating images, and finally showcasing effects, to create a young and dynamic handmade brand.