食品包装设计的色彩研究兼论法律保护
Research on Color of Food Packaging Design and Legal Protection

随着经济水平的不断提高，消费者的消费水平得到了一定程度的提升。消费者对于食品包装设计的要求也在不断的提高，消费者们在选择食品时，也会考虑食品的包装设计。食品包装上的色彩运用能够决定消费者对商品的第一印象，在一定程度上促进产品的销售，同时有助于提升商品的品牌定位。本文通过对食品包装色彩特性、功能的介绍，展示了食品包装设计中色彩运用的重要性，同时提出应当加强食品包装设计的法律保护。
Along with the economic level unceasing enhancement, the consumer’s consumption level has obtained the certain degree promotion. Consumers for food packaging design requirements are constantly improving, consumers in the choice of food, food packaging design will also be con-sidered. The use of color on food packaging can determine the first impression of consumers, to a certain extent, promote the sale of products, and help to enhance the brand positioning of goods. This paper introduces the color characteristics and functions of food packaging, shows the importance of color application in food packaging design, and puts forward that legal protection of food packaging design should be strengthened.