乡村振兴背景下河南省乡村体育产业的SWOT分析
SWOT Analysis of Rural Sports Industry in Henan Province under the Background of Rural Revitalization

我国的乡村体育产业是体育强国建设的重要组成部分，聚焦乡村振兴战略实施下，河南乡村体育产业的发展现状；以研究“二十大”精神为指引，梳理乡村振兴战略背景下河南省农村体育的全面发展、抓住体育强国建设的时代机遇。本文通过运用SWOT分析对河南乡村体育产业在发展过程中优势、劣势、机遇和挑战进行分析，提出对河南省体育产业的区域竞争力进行系统分析的建议，为河南乡村体育产业的发展提供参考，促进我省体育产业的协调发展。
China’s rural sports industry is an important part of the construction of a strong sports country. We focus on the development status of Henan’s rural sports industry under the implementation of the rural revitalization strategy. Guided by the research on the spirit of the “Twentieth National Congress”, we sort out the rural sports in Henan Province under the background of the rural revi-talization strategy. Comprehensive development and seize the opportunities of the times in build-ing a sports power. This article uses SWOT analysis to analyze the advantages, disadvantages, op-portunities and challenges of Henan’s rural sports industry in the development process, and puts forward suggestions for a systematic analysis of the regional competitiveness of Henan’s sports industry, providing reference for the development of Henan's rural sports industry. Promote the coordinated development of the sports industry in our province.