社交媒体时代下博物馆文创设计研究——以湖北省博物馆为例
Research on Cultural and Creative Design of Museums in the Age of Social Media—Taking Hubei Provincial Museum as an Example

文化创意设计承担着文物背后的文化的展现与传递的功能，能够为普通产品附加文化属性与创意属性。社交媒体时代下，优秀的文创产品不仅能够带来可观的经济效益，也可以快速提升博物馆的知名度，在弘扬中华传统文化与地方历史文化的同时，也能够拉近博物馆与社会观众之间的距离，更好地发挥博物馆的社会职能，对推广地方文化、宣传地方旅游资源具有重要意义。本文通过分析探讨博物馆文创设计所面临的现状和发展问题，运用SWOT分析法剖析湖北省博物馆的具体案例，希望能为湖北省博物馆文创设计发展提供一些积极建议，并为其他博物馆文创设计提供一定参考。
Cultural creative design undertakes the function of displaying and transmitting the culture behind cultural relics, and can attach cultural and creative attributes to ordinary products. In the era of social media, excellent cultural and creative products can not only bring considerable economic benefits, but also quickly enhance the visibility of museums. While carrying forward traditional Chinese culture and local history and culture, they can also narrow the distance between museums and social audiences, and better play the social functions of museums, which is of great significance to the promotion of local culture and the promotion of local tourism resources. By analyzing and discussing the current situation and development problems of museum cultural and creative design, this paper uses SWOT analysis to analyze the specific case of Hubei Provincial museum, hoping to provide some positive suggestions for the development of museum cultural and creative design in Hubei Province, and provide some reference for other museum cultural and creative design.