传统色彩在澳门手信包装设计中的应用与影响
The Application and Influence of Traditional Chinese Color in the Packaging Design of Hand-Letter in Macau

本研究主要探讨了传统色彩在澳门手信包装设计中的实际应用及其产生的影响。通过深入分析红色、黄色等传统色彩在包装设计中的运用情况，研究揭示了这些色彩是如何丰富包装的视觉效果，以及提升品牌形象的。更为重要的是，这些色彩通过其象征性的含义，成功地传递了包装背后的深层文化信息，从而加深了消费者对澳门手信的认识和感知，并增强了他们的购买意愿。这项研究对于理解传统色彩在现代包装设计中的价值，并探索如何更有效地运用这些色彩，具有重要的理论和实践意义。
This study mainly discusses the practical application of traditional Chinese colors in the packaging design of Macau hand letter and its impact. Through in-depth analysis of the use of traditional colors such as red and yellow in packaging design, the study reveals how these colors enrich the visual effect of packaging and enhance the brand image. More importantly, these colors successfully convey the deep cultural information behind the packaging through their symbolic meaning, thus deepening consumers’ understanding and perception of the letter, and enhancing their willingness to buy. This research has important theoretical and practical implications for understanding the value of traditional Chinese colors in modern packaging design and exploring how to use these colors more effectively.