基于层次分析法的渔村旅游资源开发评价与发展策略研究——以大澳渔村为例
Research on Evaluation and Development Strategy of Fishing Village Tourism Resources Exploitation Based on Analytic Hierarchy Process—Taking Tai O Fishing Village as an Example

在禁捕政策和全面推进乡村振兴的大背景下，渔村旅游成为推动渔村经济振兴的关键发展动力。本研究基于层次分析法，构建了旅游资源价值、旅游开发现状、旅游开发潜力的渔村旅游资源评价指标体系。通过对阳江东平大澳渔村旅游资源的分析表明，该渔村旅游资源的价值主要体现在观光游憩、休闲体验等方面，旅游环境容量和客源市场潜力是未来旅游开发中应重点考虑的部分。此外，本文提出了一些相关的旅游资源开发应用建议，以期为大澳渔村以及更多渔村的转型升级提供借鉴。
Under the background of the no-fishing policy and the comprehensive promotion of rural revitalization, fishing village tourism has become the key development power to promote the economic revitalization of fishing villages. Based on the analytic hierarchy process (AHP), this paper constructs the evaluation index system of tourism resources in fishing villages, including the value of tourism resources, the status quo of tourism development and the potential of tourism development. Through the analysis of tourism resources in Dongping Da’ao fishing village of Yangjiang, the value of tourism resources in the fishing village is mainly reflected in the aspects of sightseeing, recreation, leisure experience, etc. The tourism environment capacity and tourist market potential are the key parts that should be considered in future tourism development. In addition, this paper puts forward some relevant suggestions on the development and application of tourism resources, in order to provide reference for the transformation and upgrading of Tai O fishing village and more fishing villages.