从网络表情符号设计文化浅谈优秀传统文化现代价值再创造
On the Re-Creation of Modern Value of Excellent Traditional Culture from the Perspective of Network Emoji Design Culture

1982年，卡内基梅隆大学曾有教授们围绕着“最有趣的字符”展开了讨论，最终用“：-)”和“：-(”这两个组合符号用以区分发言是有趣的玩笑，还是严肃的探讨。这便是我们现在在网络上常用的“网络流行符号”的起源前身。随着网络时代的到来，表情包一度成为全世界最受欢迎的表情字符之一。而网络表情语言符号，一度成为最适用于线上交流和文化传播的非语言类讯息，其自身所具备的优势与特征，使其在互联网时代语境下，通过价值融合与设计创新，对于探索如何打造新媒体时代的本土文化品牌具有天然优势。
In 1982, some professors at Carnegie Mellon University had a discussion around “the most in-teresting character”, and finally used the two combined symbols “:-)” and “:-(” to distinguish whether the speech was an interesting joke or a serious discussion. This is the origin of the “popular symbols on the Internet” that we commonly use on the Internet. With the advent of the Internet age, emoticons once became one of the most popular emoticons in the world. The net-work expression language symbol once became the most suitable nonverbal information for online communication and cultural communication. Its own advantages and characteristics make it have a natural advantage in exploring how to build a local cultural brand in the new media era through value integration and design innovation in the context of the Internet era.