智慧旅游视角下乡村旅游发展的理论逻辑与创新路径研究
Research on the Theory, Logic and Innovation Path of Rural Tourism Development from the Perspective of Smart Tourism

在当前大信息时代的背景下，国内的旅游产业已经进入“智慧旅游”的新时期。借助与智慧旅游相关的技术，能够实现乡村社会的振兴与繁荣。基于文献研究法，从服务范围、技术水平以及质量三个维度指出智慧旅游的独特优势，阐述理论逻辑，指明促进乡村旅游的创新路径：建设智慧旅游管理和服务平台，为乡村旅游发展提供支撑；强化IP产品创造，凸显运行主体价值；打造多维度乡村协同产业链，增强乡村旅游的韧性；培育乡村旅游信息化专业人才，弥补人才短板，全方位提高农民的生活幸福指数。
Under the background of the current big information age, the domestic tourism industry has en-tered a new era of “smart tourism”. With the help of technologies related to smart tourism, rural communities can be revitalized and prosperous. Based on the literature research method, this paper points out the unique advantages of smart tourism from the three dimensions of service scope, technical level and quality. It expounds the theoretical logic and points out the innovation path of promoting rural tourism: building a smart tourism management and service platform to provide support for the development of rural tourism; Strengthening IP product creation, hig-hlighting the main value of operation; Building multi-dimensional rural collaborative industry chain to enhance the resilience of rural tourism; Cultivating professionals in rural tourism information technology, making up for the shortage of talents, and comprehensively improving the life happiness index of farmers.