非遗语境下以“苗绣纹样”为中心的数字化叙事交互体验设计
Digital Narrative Interactive Experience Design Centered on “Miao Embroidery Pattern” in the Context of Intangible Cultural Heritage

对非物质文化遗产的开发与保护无非是将其转化成当今所需要的文化艺术形式。利用数字媒体技术探究苗绣非遗文化的再造和传播，实现苗绣非遗文化传播模式的创新。本文在苗族纹样本身叙事的总结基础之上，衍生出与苗绣纹样叙事相逆的独特的设计叙事，并利用此叙事方式以“苗绣纹样”为叙事元素进行数字化交互设计。设计从苗绣纹样蕴含的情感出发到内心的理解再设计开始，再到符号转化，利用现代化数字手段处理，最终达到以苗绣纹样为中心的多感官的交互体验。此设计旨在引起人类最原始的自然观的共鸣，让人们像接触自己身边的大自然一样去触碰，了解，欣赏苗绣文化。
The development and preservation of intangible cultural heritage is nothing more than transforming it into cultural and artistic forms that are needed today. Using digital media technology to explore the recreation and dissemination of Miao embroidery intangible cultural heritage, to realize the innovation of Miao embroidery intangible cultural heritage dissemination mode. In this paper, on the basis of the summary of the narrative of Miao embroidery patterns, we derive a unique design narrative that contradicts the narrative of Miao embroidery patterns, and use this narrative to carry out digital interactive design with “Miao embroidery patterns” as the narrative element. The design starts from the emotion contained in the Miao embroidery pattern, to the inner understanding and redesign, then to the symbol transformation, using modern digital means to process, and finally to achieve a multi-sensory interactive experience centered on the Miao embroidery pattern. The design aims to resonate with the most primitive view of nature, allowing people to touch, understand, and appreciate the Miao embroidery culture as if they were in contact with the nature around them.