数字藏品的叙事性在非遗创新设计中的表达与呈现
The Expression and Presentation of the Narrative of Digital Collections in the Innovative Design of Intangible Cultural Heritage

随着近年来互联网技术的不断创新发展，数字化应用进入高速发展阶段，数字藏品也方兴未艾，并逐渐走向“本土化”。以中国五千年历史和深厚文化积淀下来的非物质文化遗产资源为依托，“叙事性设计”作为一种内在的设计表达语言日益受到关注，也有与当前火热的数字藏品相结合形成交叉构架的趋势。本文主要通过对非遗主题数字藏品的叙事性设计方法研究，提出数字时代叙事性的四大转变方面：时间、空间、感染力和体验方式。在此基础上，探讨非遗数字藏品的叙事构建的路径：加强多方合力、注重文化差异化和跨领域尝试，以探索更多的中国非遗创新设计之路。
With the continuous innovation and development of Internet technology in recent years, digital applications have entered a stage of rapid development, and digital collections are also on the rise and gradually moving toward “localization”. Based on China’s 5,000-year history and profound cultural accumulation of intangible cultural heritage resources, “narrative design” as an internal design expression language is increasingly attracting attention, and there is also a trend of combining with the current hot digital collections to form a cross framework. This paper mainly studies the narrative design method of digital collections with intangible cultural heritage, and puts forward four aspects of narrative transformation in the digital age: time, space, appeal and experience mode. On this basis, the path of narrative construction of intangible cultural heritage digital collections is discussed: strengthening multi-party collaboration, focusing on cultural differentiation and cross-field attempts, so as to explore more innovative design ways of China’s intangible cultural heritage.