共情视角下“阿木爷爷”及提升短视频国际传播效能的路径研究
Research on “Grandpa Amu” and the Path to Improve the International Communication Effectiveness of Short Video from the Perspective of Empathy

本文以民间手艺人“阿木爷爷”的系列短视频在YouTube走红现象为例，使用巴赫金的对话理论，以心理共情为核心价值基点，深入探讨在当前“西强我弱”的舆论环境下有效提升我国短视频的国际传播效能问题，从而更好地把丰富多彩的中国优秀传统文化传播到国际公共话语空间。在数字化交往的多维视野中，对话意识可以跨越国界和种族边界，消除偏见与歧视，建构互动、平衡的传播关系。
This article takes the popular phenomenon of the series of short videos of folk artist “Grandpa Amu” on YouTube as an example, uses Bakhtin’s dialogue theory, takes psychological empathy as the core value basis point, and probes into the problem of effectively improving the international communi-cation efficiency of our short video under the current public opinion environment of “west is strong while I am weak”, so as to better spread the rich and colorful Chinese excellent traditional culture to the international public discourse space. In the multi-dimensional vision of digital communication, dialogue consciousness can cross national and ethnic boundaries, eliminate prejudice and discrim-ination, and construct interactive and balanced communication relations.