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Modern Linguistics 2023
态度意义视角下纪录片中老年形象的多模态建构——以《人生第一次》为例
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Abstract:
随着我国老龄化趋势日益严峻，老年话題成为大众传播与社会认知中的热点。本研究以评价理论为基础，以态度意义多模态构建理论框架为指导，选取央视纪录片《人生第一次》为语料，对纪录片中塑造的老年形象进行了多模态分析。研究发现纪录片借助老年人的话语、表情、动作等多种模态符号塑造了幸福美满、积极进取、奉献家庭等群体形象，引导受众对老年人态度转变，推动老年人话语增权。
With the growing aging population in China, the topic of the elderly has become a hot issue in mass communication and social cognition. Based on Appraisal Theory and guided by the theoretical framework of multimodal construction of attitudinal meaning, this study selects the CCTV docu-mentary “The Firsts in Life” as the corpus and conducts a multimodal analysis of the image of the elderly portrayed in the documentary. It is found that the documentary shapes the group image of happy and fulfilled, positive and enterprising, and devoted to family with the help of multimodal symbols such as words, expressions, and movements of the elderly, which guides the audience to change their attitude towards the elderly and promotes the empowerment of the elderly’s dis-course.
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