中欧跨境电商发展及物流通道建设研究
Research on the Development of Cross Border E-Commerce and the Construction of Logistics Channels between China and Europe

随着中国与欧洲各国贸易合作的不断深入，中欧跨境电子商务逐渐兴起并迅速发展，跨境电商物流是跨境电商发展的重要支撑，相比国内快递物流，跨境电商物流流程复杂性大大提升，已经成为跨境电商发展的重要痛点之一，探究中国对欧盟跨境电商出口影响要素是非常必要的。在SWOT分析基础上，本文主要对中欧跨境电商发展现状、物流通路存在的问题进行了分析，多角度对我国跨境电商的发展提出建议，进而更好地为中欧跨境电商物流发展提供助力。这对指导我国与欧盟跨境电商的进一步合作具有重要的现实意义。
With the continuous deepening of trade cooperation between China and European countries, cross-border e-commerce between China and Europe has gradually emerged and developed rapidly. Cross border e-commerce logistics is an important support for the development of cross-border e-commerce. Compared to domestic express logistics, the complexity of cross-border e-commerce logistics processes has greatly increased, and has become one of the important pain points for cross-border e-commerce development. It is necessary to explore the factors that affect China's cross-border e-commerce exports to the European Union. Based on SWOT analysis, this article mainly analyzes the current development status of cross-border e-commerce between China and Europe, as well as the problems in logistics channels. It provides multi-level suggestions for the development of cross-border e-commerce in China, in order to better provide assistance for the de-velopment of cross-border e-commerce logistics between China and Europe. This has important practical significance in guiding further cooperation between China and the EU in cross-border e-commerce.