4S店可持续发展管理策略探析
Analysis on Sustainable Development Management Strategy of 4S Stores

在绿色经济发展的背景下，随着可持续发展战略的提出和推进，以及人们环保意识的不断提高，汽车4S店是消费者购买汽车的重要场所，也是汽车品牌形象的重要展示平台。与汽车4S店企业可持续发展管理等相关环境保护问题也越来越受到关注。本文将通过对于企业可持续发展管理理念和趋势的分析与整理，从多个方面探讨汽车4S店可持续发展的内外策略，尤其以车辆维修技改的重要性为切入点，并对其展开深入的研究和讨论，从而更好地理解绿色汽修的内涵，并对当前我国4S店的汽车管理运营与维修美容技术等后市场的状况有一个清晰的认识，与此同时，这也为发展绿色汽修技改提供了一个具有科学性的思路。使汽车4S店产业在兼顾经济效益的前提下，实现可持续发展。
In the context of the development of green economy, with the sustainable development strategy proposed and promoted, as well as the continuous improvement of people’s environmental awareness, automobile 4S shop is an important place for consumers to buy cars, but also an important display platform for automobile brand image. Environmental protection issues related to the sustainable development management of automobile 4S stores are also receiving more and more attention. By analyzing and sorting out the management concept and trend of sustainable development of enterprises, this paper will discuss the internal and external strategies for the sustainable development of automobile 4S stores from various aspects, especially the importance of vehicle maintenance and technical transformation as the starting point, and carry out in-depth research and discussion on it, so as to better understand the connotation of green auto repair and have a clear understanding of the current situation of China’s 4S shop car management and operation and maintenance and beauty technology after the market, at the same time, this also provides a scientific idea for the development of green auto repair technology. The automobile 4S shop industry can achieve sustainable development under the premise of taking into account economic benefits.