基于KAP理论的虚假健康信息甄别行为研究
Research on False Health Information Screening Behavior Based on KAP Theory

随着信息数量激增，信息质量令人堪忧，尤其是健康类谣言最为严重。健康信息的甄别意识和准确甄别能力，是健康信息甄别行为的关键。将KAP理论应用于虚假健康信息甄别行为研究中，从多角度解释人们对健康信息的甄别行为。研究结果表明人们缺乏对健康信息的甄别意识，甄别意愿不强烈，特别是低学历人群对自己的甄别能力缺乏自信，社会的支持力度难以满足人们对虚假健康信息的甄别行为期望。基于此，针对全民甄别健康信息的问题提出可行性建议，有助于净化健康信息环境，提升个人健康信息甄别能力。
As the quantity of information surges, the quality of information is worrying, especially health rumors. The awareness of health information screening and the ability of accurate screening are the keys of health information screening behavior. KAP theory is applied to the study of false health information screening behavior to explain people’s screening behavior of health informa-tion from multiple perspectives. The results show that people lack the awareness of screening health information and the willingness to screen is not strong, especially those with low education lack confidence in their own screening ability, and social support is difficult to meet people’s expectations of screening false health information. Based on this, to make feasible recommendations on the screening of health information for all, which is helpful to purify the health information environment and improve the ability of personal health information screening.