数字经济背景下打造大连面向东北亚时尚产业链条的对策研究
Research on Strategies for Building Dalian’s Fashion Industry Chain Facing Northeast Asia under the Background of Digital Economy

随着人们生活水平的提升，对时尚的追求已经成为消费增长的重要驱动力，时尚产业也被认为是带动区域经济增长的最具潜力和成长性的产业。数字经济与时尚产业的融合从根本上改变了时尚产业生产方式、消费关系和供应链属性，成为赋能时尚产业链转型升级的重要抓手。大连的时尚产业经过多年的发展已经取得了一定成效，但仍然存在很多问题，例如，产业链条不完整、龙头企业和知名品牌数量少、大多时尚企业处于产业链低端、时尚品类单一、数字化改造滞后等。为此本文提出，应从补链、强链、提升价值链，丰富时尚产品品类，推动时尚、文化创意与数字技术的跨界融合等方面着手，打造大连时尚产业链条。
With the improvement of people’s living standards, the pursuit of fashion has become an important driving force for consumption growth, and the fashion industry is also considered to be the most potential and growth industry driving regional economic growth. The integration of the digital economy and the fashion industry has fundamentally changed the production methods, consumption relationships, and supply chain attributes of the fashion industry, becoming an im-portant factor for empowering the transformation and upgrading of the fashion industry chain. The fashion industry in Dalian has achieved some effects after years of development, but there are still many problems, such as incomplete industrial chain, low number of leading enterprises and well-known brands, most fashion enterprises at the low end of the industrial chain, single fashion category, and delayed digital transformation. Therefore, this article proposes to build a Dalian fashion industry chain by supplementing, strengthening, enhancing the value chain, enriching the categories of fashion products, and promoting the cross-border integration of fashion, cultural creativity, and digital technology.