Integration of Augmented Reality (AR) Technology for superimposing digital content (images, sound, text) overa real-world environment.

This study discusses AR technology's importance in the business process. This computer-based technology mainly helps to understand the present situation of the real world. This study to identify the authentic result has adopted the secondary data collection methods and descriptive research design to interpret the findings. From this secondary data, this research study has followed the thematic analysis in discussion of the impact of AR technology in the marketplace. In this present time, technical implementation is the most significant role play for the development. Nowadays most of the sectors are using AR technology to analyze real-world conditions. In this present time, technical implementation is the most significant role play for the development. Nowadays most of the sectors are using AR technology to analyze real-world conditions. In this segment, some issues are faced by the society for use of AR technology. This research study can evaluate the development of this technology and improve the use of this technology. This study has found a way to increase the performance of this technology to represent the information of the real world.