The objective of the research was to assess the major participants in the Longganisa (Pork Sausage) industry in Cabanatuan City, Nueva Ecija. The study employed direct interviews using a structured survey questionnaire, targeting input providers, growers, hog dealers/traders, processors, vendors, and consumers. These interviews helped to map out the specific value chain for Longganisa in Cabanatuan City, Nueva Ecija. Recommendations were provided to address the identified gaps and enhance the Longganisa industry in Cabanatuan City. The Longganisa industry serves as a valuable means of livelihood and income for small-scale meat processors and vendors in the city. The support provided by the Local Government Unit (LGU), Department of Trade and Industry (DTI), and Cabanatuan City Supermarket Vendors Multi-Purpose Cooperative (C2SVMPC) has proven immensely beneficial to the Longganisa industry. This support encompasses technical assistance, financial aid, promotional activities, and the provision of facilities, all aimed at enhancing the industry’s adherence to Good Manufacturing Practices (GMP) and overall improvement.
References
[1]
Manabat, J. (2015) Batutay. https://jhanellamanabat.wordpress.com/2015/03/12/batutay/
[2]
Villareal, M. (2010) Longanisa Festival 2010 in Cabanatuan City. https://outoftownblog.com/longanisa-festival-2010-in-cabanatuan-city/
Ortega-Rivas, E. (2014) Non-Thermal Processing: Steam Vacuuming. In: Batt, C.A. and Tortorello, M.L., Eds., Encyclopedia of Food Microbiology, 2nd Edition, Elsevier B.V., Amsterdam, 982-984. https://www.sciencedirect.com/science/article/abs/pii/B9780123847300004031?via%3Dihub
[5]
Jaiswal, R.K. (2020) Meat Processing, Packaging, Quality Control and Marketing. https://basu.org.in/wp-content/uploads/2020/10/Meat_processing-Introduction.pptx
[6]
Gasmeña, J. (2008) Agribusiness Case Study. Master’s Thesis, Central Luzon State University, Science City of Muñoz.
[7]
Cooperative Development Authority (CDA) (2023) Frequently Asked Questions. https://cda.gov.ph/frequently-asked-questions/
[8]
First Community Cooperative (FICCO) (2020) How Cooperatives Benefit a Community. https://www.ficco.org/2020/02/14/how-cooperatives-benefit-a-community/#:~:text=Cooperatives%20enable%20connections%20through%20keeping,the%20members%20of%20the%20community
[9]
LinkedIn (2023) What Are the Use and Purpose of Food Processing Equipment and Supplies? https://www.linkedin.com/pulse/what-use-purpose-food-processing-equipment#:~:text=Food%20processing%20equipment%20and%20supplies%20are%20crucial%20in%20the%20food,packaging%2C%20and%20storing%20food%20products
[10]
Fouche, S. (2019) The Benefits of Custom Manufacturing Food Processing Equipment. https://www.cfaminternational.com/the-benefits-of-custom-manufacturing-food-processing-equipment/
[11]
NIBUSINESSINFO.CO.UK. (year) Trade Shows and Exhibitions. Advantages and Disadvantages of Trade Shows and Exhibitions. https://www.nibusinessinfo.co.uk/content/advantages-and-disadvantages-trade-shows-and-exhibitions#:~:text=Exhibiting%20at%20industry%20events%20is,even%20sponsoring%20the%20event%20itself
[12]
EMC (2018) 7 Benefits of Attending an Exhibition. https://www.emcadgifts.co.uk/blog/7-benefits-attending-exhibition/#:~:text=Attending%20exhibitions%20allows%20you%20to,draw%20attention%20to%20your%20business
[13]
Ma’ruf, M.H. (2017) The Influence of Product Variations, Prices and Sales Promotions on Consumer Decisions in Buying Mitsubishi Cars in Surakarta. International Journal of Economics, Business and Accounting Research, 1, 4-5. https://core.ac.uk/download/pdf/230490859.pdf https://doi.org/10.29040/ijebar.v1i01.355
[14]
Miller, R.K. (2002) Factors Affecting the Quality of Raw Meat. In: Kerry, J., Kerry, J. and Ledward, D., Eds., Meat Processing, Woodhead Publishing, Sawston, 27-63. https://www.sciencedirect.com/science/article/abs/pii/B9781855735835500078 https://doi.org/10.1533/9781855736665.1.27
[15]
NDTV (2017) Health Note: 6 Important Points to Remember While Buying Meat. https://www.ndtv.com/food/6-important-points-to-remember-while-buying-meat-1759412
[16]
Global Ag Media (2023) Philippines Confirms African Swine Fever Outbreak in Cebu. https://www.thepigsite.com/news/2023/03/philippines-confirms-african-swine-fever-outbreak-in-cebu#:~:text=African%20swine%20fever%20was%20first,up%2C%20adding%20pressure%20on%20inflation
[17]
Adesokan, H.K. and Raji, A.O.Q. (2014) Safe Meat-Handling Knowledge, Attitudes and Practices of Private and Government Meat Processing Plants’ Workers: Implications for Future Policy. Journal of Preventive Medicine and Hygiene, 55, 10-16. https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4718335/
[18]
Shuttleworth, L. (2023) Brand Reputation: Importance, Examples & How to Improve It. https://peertopeermarketing.co/brand-reputation/#:~:text=A%20good%20brand%20reputation%20results,brand%20as%20valuable%20and%20desirable
[19]
Department of Agriculture (2022) Philippine Hog Industry Roadmap (2022-2026). https://www.da.gov.ph/foundation/philippine-hog-industry-roadmap/
[20]
Retail Customer Experience (2011) Report: Consumers Influenced by a Retailer’s Physical Appearance. https://www.retailcustomerexperience.com/articles/report-consumers-influenced-by-a-retailers-physical-appearance/
[21]
Dela Cruz, E. (2023) Philippines Confirms African Swine Fever Outbreak in Cebu. https://www.reuters.com/world/asia-pacific/philippines-confirms-african-swine-fever-outbreak-cebu-2023-03-08/
[22]
Deepmala (2019) Role of Information Education & Communication (IEC) in Rural Development. https://doi.org/10.2139/ssrn.3557321 https://www.linkedin.com/pulse/role-information-education-communication-iec-rural-development-mala
[23]
Herrity, J. (2023) The Importance of Training Employees: 11 Benefits. https://www.indeed.com/career-advice/career-development/importance-of-training#:~:text=Increased%20productivity%20and%20performance,work%20more%20efficiently%20and%20effectively
