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Modern Linguistics 2023
中国健康科普海报的视觉语法分析
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Abstract:
本研究以中国健康科普海报为语料，基于视觉语法理论，从再现意义、互动意义以及构图意义三个方面探究了中国健康科普海报是如何运用不同的视觉语法实现意义建构的。研究发现，图像再现意义的作用在于呈现健康科普中特定主题的核心内容；互动意义的作用在于建立公众与健康科普场景的互动关系；构图意义的作用在于增强健康科普海报对公众的吸引力。
Using Chinese health popularization posters as the corpus, based on the theory of visual grammar, this research explores how different visual grammar is employed in Chinese health science popu-larization posters to construct meaning from three perspectives: reproductive meaning, interactive meaning, and compositional meaning. The findings suggest that the reproductive meaning of image is to present the core content of a specific topic in health popularization; the interactive meaning of image is to establish an interactive relationship between the public and the health popularization scene; and the role of compositional meaning is to enhance the attractiveness of health populariza-tion posters to the public.
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