基于思想政治教育下大学生消费心理研究
Research on the Consumption Psychology of College Students Based on Ideological and Political Education

消费作为现代人日常生活中不可或缺的一部分，已经与人们的行为习惯融为一体。大学生不仅是新时代的人才储备，同时也是消费庞大群体中的主力军。但在各方面因素的影响下，大学生常常会陷入消费主义的陷阱，产生非理性消费的心理，从而导致各种不良的消费后果。高校作为教育的主要场所，有责任对大学生进行思想政治教育，引导大学生树立正确的消费观。本文通过分析大学生消费心理的一些影响因素，针对大学生消费过程中存在的消费需要问题、消费习惯问题以及消费观问题，提出了一些引导策略。通过开展大学生理性消费教育、培养大学生理性消费行为、引导大学生树立正确的消费观，能够使大学生更加健康的成长，成为合格的社会主义接班人。
As an indispensable part of modern People’s Daily life, consumption has been integrated with peo-ple’s behavior and habits. College students are not only the talent reserve in the new era, but also the main force in the huge consumer group. However, under the influence of various factors, college students often fall into the trap of consumerism and produce irrational consumption psychology, which leads to various adverse consumption consequences. As the main place of education, colleges and universities have the responsibility to carry on ideological and political education to college students and guide them to establish a correct consumption concept. This paper analyzes some in-fluencing factors of college students’ consumption psychology, and puts forward some guiding strategies in view of their consumption needs, consumption habits and consumption views. Through carrying out rational consumption education of college students, cultivating their rational con-sumption behavior and guiding them to establish correct consumption concept, college students can grow up more healthily and become qualified socialist successors.