盲盒购买动机和体验的问卷编制
Questionnaire Preparation of Blind Box Pur-Chasing Motivation and Experience

目的：编制盲盒购买动机和体验的问卷及其信效度检验。方法：通过文献分析法、访谈法、问卷调查法和发放开放式问卷各种方法，对开放式问卷的题项进行修改，并对其进行频数分析、项目分析和探索性因子分析、信效度检验，形成正式问卷。发放正式问卷，回收有效问卷319份。结果：探索性因素分析形成了4个维度共13个题项组成的问卷。本问卷的内部一致性信度较好，其α系数为0.736，KMO的值为0.838，效度高。结论：盲盒购买动机和体验问卷有较好的信效度，可以作为盲盒消费需求的调查工具。
Purpose: The questionnaire of purchasing motivation and experience of blind box was prepared and its reliability and validity were tested. Methods: Through literature analysis, interview, questionnaire and open questionnaire, the items of open questionnaire were modified, and frequency analysis, item analysis, exploratory factor analysis, reliability and validity test were carried out to form a formal questionnaire. Formal questionnaires were issued, and 319 valid questionnaires were collected. Results: A questionnaire consisting of 13 questions in 4 dimensions was formed by exploratory factor analysis. The internal consistency reliability of this questionnaire is good, with α coefficient of 0.736 and KMO value of 0.838, indicating high validity. Conclusion: The blind box purchasing motivation and experience questionnaire has good reliability and validity, and can be used as a blind box consumption demand survey tool.