动态海报设计中图像叙事的表达——以电影海报为例
The Expression of Image Narrative in Dynamic Poster Design—Taking Film Posters as an Example

动态海报在新的媒体发展环境中产生，相较于传统海报的叙事表达，动态海报其叙事功能及传播能力更为突出。动态海报中的图像叙事在信息传播方法的变换和受众多维的体验中尤为重要，作品和观众之间能否紧密地联系，信息和内容是否让受众接受及拥有更好的体验，使图像叙事的表达不再单纯的是艺术设计。本文将以动态电影海报为切入点，结合叙事学、设计学和传播学多个学科领域，探讨动态海报设计中的图像叙事表达，以电影海报为例，论述动态海报设计的叙事功能以及电影海报叙事表达的案例分析。
Dynamic posters are created in the new media development environment. And compared with the narrative expression of traditional posters, the narrative function and communication ability of dynamic posters are more prominent. The image narrative in dynamic posters is especially important in the change of information dissemination methods and the multidimensional experience of the audience, whether the close connection between the work and the audience, whether the information and content are acceptable to the audience and have a better experience, so that the expression of image narrative is no longer purely artistic design. In this paper, we will take dynamic film posters as an entry point, combine narrative, design and communication disciplines to explore the image narrative expression in dynamic poster design, and take film posters as an example to discuss the narrative function of dynamic poster design as well as the case study of narrative expression in film posters.