中国新闻传播媒介的适老化改革路径研究：基于106份政策文本的考察
A Study on the Path of Aging Adaptation Reform in China’s Media: Based on 106 Policy Texts

在人口老龄化加剧的背景下，分析国家颁布的新闻传播媒介适老化改革的政策文本有着重要意义。通过ROST CM6内容挖掘软件对检索到的106份政策文件进行词频分析，使用质性研究软件NVivo的编码分析功能，对106份政策文件进行解读。研究发现，国家及各省制定的有关新闻传播媒介适老化改革的政策文本涵盖宏观、中观与微观各个层面。具体而言，宏观层面的信息生态层面追求建设与改善并重；中观层面的制度设计则强调保障基本权益和满足新需求、新需要；微观层面的技术要求则基于老年群体的接触特征，注重持续改进。
In the context of the aging of the population, it is of great significance to analyze the policy text of the aging reform of the news media promulgated by the state. Use ROST CM6 content mining software to analyze the word frequency of 106 policy documents retrieved, and use the coding analysis function of qualitative research software NVivo to interpret 106 policy documents. Research has found that policy texts on the aging reform of news and communication media formulated by the country and various provinces cover macro, meso, and micro levels. Specifically, at the macro level, the information ecology pursues equal emphasis on construction and improvement; at the meso level, institutional design emphasizes safeguarding basic rights and meeting new needs and demands; the technical requirements at the micro level are based on the contact characteristics of the elderly population, with a focus on continuous improvement.